Araneta City, a commercial hub in Quezon City, saw hundreds of active and aspiring MSMEs gather at the Farmers Plaza last July 12, 2025 to get a boost in their entrepreneurship journey when Go Negosyo brought its popular mall-based event 3M on Wheels to this vibrant part of Metro Manila.

3M on Wheels is a free entrepreneurship mentoring event organized by Go Negosyo and supported by the Department of Trade and Industry. This leg of the event was held in cooperation with the Philippine Chamber of Commerce and Industry (PCCI) Quezon City and the Quezon City LGU. “This area in Quezon City has long been the center of commerce, not just in the metro but in the Philippines. We’re glad to see that the small businesses here are thriving and that we can help in scaling up their operations through this event,” said Go Negosyo founder Joey Concepcion.

Entrepreneur and Go Negosyo mentor Sy Brian Lato of Sol Manpower Services opened the program, followed shortly by welcome remarks from Quezon City Small Business and Cooperatives Development and Promotions Office (QC-SBCDPO) City Govt. Dept. Head III Mona Celine Marie Yap and a special message of support from Arlene Arada, Property Manager of Araneta City, Inc. The PCCI Quezon City was in full support and led by its External VP, Richie Cuna.

The MSMEs attended a talk given by the Cesar siblings Zarah, Patricia, Inah and Izah, who shared how they used social media to become brand influencers for the business they co-own, Pie-Thing. The highlight of the event was when volunteers from Go Negosyo’s pool of entrepreneurship mentors gave one-on-one business advice and coaching to the Quezon City-based entrepreneurs.

In the photo with the volunteer mentors from Go Negosyo are Go Negosyo founder Joey Concepcion, QC-SBCDPO City Government Department Head III Mona Celine Marie Yap, PCCI Quezon City’s External Vice President Richie Cuna, Day 8 Business Academy and Mansmith and Fielders Chairman and Chief Profit Strategist Josiah Go, and Pie-Thing co-owners Zarah, Patricia, Inah and Izah Cesar.