Go Negosyo’s free entrepreneurship mentoring program 3M on Wheels will reach out to more active and aspiring entrepreneurs in the provinces as it continues to expand to the rest of the country its mall-based event. Go Negosyo is set to hold 3M on Wheels in Pampanga this April 15 at the Marquee Mall in Angeles City. The follows the successful rollout in  Baguio City last March 4. 3M on Wheels is expected to be held in other urban areas across the Philippines later this year, including Cavite, Cebu, Bulacan, Batangas, Cagayan de Oro, and Iloilo.

3M on Wheels builds on Go Negosyo’s Mentor Me on Wheels (MMOW), the highly successful on-ground, nationwide mentoring program which began in 2018 and was inspired by the growing number of Filipinos turning to entrepreneurship to lift themselves out of poverty. As MMOW, the program has successfully mentored more than 10,000 entrepreneurs across the Philippines. Since resuming the mall-based mentoring event as 3M on Wheels last year, more than 5,000 active and aspiring entrepreneurs have benefited from the program.

Renaming it as 3M On Wheels – the three M’s standing for Mentorship, Money, and Market – reflects its overarching mission of providing not just mentorship, but also access to capital and markets. The expanded mentoring program, said Go Negosyo founder Joey Concepcion, reflects the wider scope of entrepreneurship mentoring it will now be offering to aspiring entrepreneurs. “We felt that as Go Negosyo continues its mission of giving MSMEs access to business opportunities, we must expand it to the wider framework of money, market, and mentorship – completing the three M’s that we believe are essential in growing small businesses,” he said.

During the event, participants receive one-on-one coaching from veteran entrepreneurs and successful business executives from different industries. Finance service providers, meanwhile, introduce entrepreneurs to facilities for small-business lending, while specialists in different marketing channels are on hand to introduce solutions that cover everything from establishing physical stores and digital platforms, to logistics solutions and digital payment platforms. Participants can also inquire at booths from potential franchise or business opportunities.

And to assist the entrepreneurs in their regulatory affairs, government agencies will be on hand to answer questions on documentation, certifications, and applications.

The framework has been used successfully in the Go Negosyo programs Kapatid Mentor MicroEntrepreneurs and Kapatid Agri Mentor ME Program, which it conducts in cooperation with government agencies. Mentorship is highlighted in the projects, summits and shows organized by Go Negosyo, including the Women’s Summit, the MSME Summit, the ASEAN Mentorship for Entrepreneurs Network, Digital Sign Up Now, and the online Facebook Live show, Go Nego Show.

“Thanks to the successful businessmen and entrepreneurs who generously give of their time and knowledge, and to the finance institutions and enterprise solutions providers who have been with us through the years, we were able to scale our mentoring into a nationwide program, and now expand its scope,” Concepcion said.