MSMEs from Quezon City, Antipolo, Marikina and nearby cities flocked to Go Negosyo’s free entrepreneurshipmentoring roadshow 3M on Wheels when it held the popular event at the Gateway Mall 2’s Quantum Skyview Araneta City last November 11, 2023. The event attracted entrepreneurs in this area north of the National Capital Region to receive free business advice and avail of the available marketing options and financing services from the various participating companies during the event. 

Architect Alfred Geoffrey Carandang of the Philippine Chamber of Commerce and Industry of Quezon City gave the Inspirational Message, while Richie Cuna, the President and CEO of MILKIN Corporation, gave the Welcome Remarks on behalf of Go Negosyo founder Joey Concepcion. Quezon City Mayor Joy Belmonte expressed her support and was represented by Mona Celine Yap, the head of QC Small Business and Cooperatives Development and Promotions Office.

A special part of the program was a short talk by entrepreneur GlendaDela Cruz Victorio, the CEO of Brilliant Skin Essentials. The entrepreneur shared her journey in building her business with the help of social mediaand shared tips on how small entrepreneurs can use readily available social media tools to promote and market their products and services.

Veteran mentors from Go Negosyo as well as top executives from the country’s biggest companies volunteered their time to give free mentoring to the active and aspiring entrepreneurs. Meanwhile, lucky attendees went home with special prizes and free Go Negosyo t-shirts.

3M on Wheels is a program of the Philippine Center for Entrepreneurship (Go Negosyo). In addition to free one-on-one coaching for active and aspiring entrepreneurs, financing and market solutions are also made available to them via curated kiosks at the event.

3M On Wheels promotes the three M’s for successful entrepreneurship, namely Mentorship, Money, and Market. All three form the foundation of Go Negosyo’s mission to promote entrepreneurship among Filipinos. 3M on Wheels’ predecessor, Mentor ME On Wheels, was started in 2018 and was inspired by the growing number of Filipinos turning to entrepreneurship. The initiative filled the learning gap in the entrepreneurial journey, and turned mentorship into a solution that addressed the capacity-building need of Filipino entrepreneurs.