Go Negosyo recently launched its “Isa Pa” campaign to support calls for booster vaccinations in the country. The campaign will span both traditional and online media platforms nationwide, and depicts the importance of taking one more vaccination shot to protect lives and livelihoods.

“There really needs to be a concerted effort to tell Filipinos that booster vaccinations are necessary to protect our families, our friends and our economy,” said Go Negosyo founder Joey Concepcion.

“We already achieved so much in reopening the economy. It’s time to work on sustaining what we have gained, and we can do that by reinforcing our wall of immunity,” he said.

The “Isa Pa” campaign emphasizes the importance of booster vaccinations to support the country’s MSMEs, including small vendors, drivers, and farmers. Moreover, it drives home the point that booster vaccinations also serve to reinforce the wall of protection around loved ones, especially the elderly and the young children in the family.

The recommendations for boosters was emphasized by members of the Advisory Council of Experts (ACE), which comprise the country’s foremost authorities on medicine, public health, economics, and research and data analytics. The authorities from ACE have reiterated that the data is clear on why primary vaccinations are insufficient to safeguard against Covid and its variants, and that boosters restore protection to sufficient levels. Along with variants, reinfections and the threat of long Covid also have consequences on people’s productivity and the economy.

“And now, especially with children returning to in-person classes, we need to protect all members of the family so that we can continue reopening the economy,” Concepcion said. Booster vaccinations have also been identified as a priority by President Ferdinand Marcos Jr.

In launching the “Isa Pa” campaign, Concepcion acknowledged the contribution of Department of Interior and Local Government Sec. Benhur Abalos, who inspired the statement as the rallying cry for renewed efforts to push booster vaccination among Filipinos.

“We need to convince people that they need boosters,” Sec. Abalos said as he noted the public’s continuing hesitation to take their booster shots. “The messaging is important. We need to tell them that boosters have become urgent with the start of in-person classes now only weeks away,” he said.