Lipa City, known for its enterprising and hardworking entrepreneurs, was the next stop for Go Negosyo’s 3M on Wheels last May 25, 2024 at The Event Center in SM City Lipa in Batangas. MSMEs from this most populous town of Batangas province took advantage of the free entrepreneurship mentoring by volunteer Go Negosyo mentors comprising veteran entrepreneurs and executives.

Lipa City Mayor Hon. Eric Africa (center, in white)  leads the mentors and MSMEs in giving the signature Go Negosyo thumbs-up. With him are (from left) Rotary Club of Lipa City president Orlan Bancoro, host Michael Angelo Lobrin, Pan De Batangueña owner Alyanna Caringal, PCCI-Lipa Chamber president May Ann Katigbak, DTI Batangas Provincial Director Leila Cabreros, JCI Lipa president Ronnel Sarmiento, and Women’s Business Council chairperson Rosemarie Rafael.

3M on Wheels is a program of the Philippine Center for Entrepreneurship (Go Negosyo). In addition to free one-on-one coaching for active and aspiring entrepreneurs, financing and market solutions are also made available to them at the event. It promotes the three M’s for successful entrepreneurship, namely Mentorship, Money, and Markets, which form the foundation of Go Negosyo’s mission to promote entrepreneurship among Filipinos. The event was inspired by the growing number of Filipinos turning to entrepreneurship and fills the learning gap in the entrepreneurial journey of active and aspiring entrepreneurs.