Beyond showcasing Filipino craftsmanship, sustainable materials, and technological innovation, the Department of Trade and Industry’s DTI-Bagong Pilipinas Tatak Pinoy National Trade Fair, which ran from July 23 until July 27, reflects the immense potential of the country’s MSMEs.

“It shows how far we can go when government goes all-out to support Filipino MSMEs,” said Go Negosyo founder Joey Concepcion. Hejoined First Lady Louise Araneta-Marcos and Department of Trade and Industry (DTI) Sec. Cris Roque at the DTI-Bagong Pilipinas TatakPinoy National Trade Fair last July 25, 2025 at the Megatrade Hall of the SM Megamall in Mandaluyong City.

“Behind these well-made Filipino products is the DTI’s strategy to help Filipino MSMEs upgrade their processes, develop new product lines, and integrate advanced production technologies. It’s designed to encourage our MSMEs to use modern technologies to create beautiful objects using local materials,” he observed. “It is proof of how hard the DTI is working to help elevate our MSMEs to better function as the engines that drive our economy, and we in the private sector fully support that.”

According to the DTI, the fair celebrates Filipino brands that champion environmental sustainability, transforming material waste and abundant natural resources into high-value, eco-friendly products for both retail and commercial markets. 

The fair features the work of MSMEs from across the country. The participating MSMEs benefited from the market reach afforded by the fair, as well as encouraged innovations in their production processes.It aligns with the objectives of the Tatak Pinoy Act and the TatakPinoy Strategy Program (TPSP) to support a greener and more inclusive Philippine economy.

The fair was organized by the DTI through the Bureau of Market Development Promotions and OTOP, and supported by the TatakPinoy Strategy Office under the TPSP’s Market Access Component.