Entrepreneurs from poor, vulnerable and marginalized households and communities received entrepreneurship mentoring from Go Negosyo’s pool of veteran mentors as the non-profit lent its support to the Department of Social Welfare and Development’s (DSWD) Sustainable Livelihood Program (SLP).

GoNegosyo conducted a mini version of its 3M on Wheels program to provide business guidance to SLP beneficiaries toward the overall objective of helping improve their socio-economic conditions through accessing and acquiring necessary assets to engage in and maintain thriving livelihoods. 3M on Wheels is Go Negosyo’s free public entrepreneurship roadshow, usually conducted in shopping malls in major urban cities across the Philippines.

“Our efforts to promote entrepreneurship among Filipinos is amplified by collaborations such as this with the DSWD,” said Go Negosyo founder Joey Concepcion. He explained that the mentoring was made possible through a Memorandum of Agreement with the DSWD to provide mentorship for the beneficiaries of their SLP program so that they can be guided as they work toward building their businesses.

Concepcion added that First Lady Liza Araneta Marcos’s Lab For All was instrumental in expanding entrepreneurship mentoring as beneficiaries from areas where the medical and social services caravan is conducted undergo one-on-one mentoring with Go Negosyo before they are given the capital support.

Similar partnerships have been established through government agencies such as the Department of Education, Department of Tourism, Department of the Interior and Local Government, Department of Agrarian Reform, and the Department of Trade and Industry.

The free mentoring was held in support of the program during the SustainEnablers Livelihood Congress 2024 of the DSWD National Capital Region, held last November 11 to 13 at the Great Eastern Hotel in Quezon City. Seventy-five participants from across the NCR received one-on-one coaching and consultation from the pool of entrepreneurship experts, consultants and veteran entrepreneurs, namely Marvin Adolfo, Roman Buyson, Perry Camba, Pat Ballecer, Rommel Villoria, Evelyn Breguera, Florlynn Dela Pena, Leah Ayeng, Max Yap, Senedith Delos Reyes, Jordan Patente, RC Flores, and Inday Almonte.

The event was to celebrate the SLP program’s accomplishments and highlight the contributions of its partner stakeholders, staff, and participants. The SustainEnabler Awards Program is a platform to highlight the journey of program beneficiaries who have become self-resilient individuals and spread community-level prosperity.

The DSWD’s Sustainable Livelihood Program (SLP) was started in 2011 and implemented through two tracks: Microenterprise Development and Employment Facilitation. Through the microenterprise track,  beneficiaries are provided a one-time financial capital assistance from DSWD, given access skills enhancement, and building/re-building and developing physical and natural assets.