Go Negosyo founder Joey Concepcion receives  the prestigious Chairman’s Award by the Philippine Franchise Association (PFA) from PFA Chair Chris Lim and PFA President Joseph Tambunting in ceremonies held last September 2, 2024 at the SMX Convention Center in Pasay City, Concepcion was given the award alongside Greg Nathan, founder of the Franchise Relationships Institute.

In his speech, Concepcion thanked the PFA for being mentors to MSMEs through the franchising model. “There is no other way for our nation to be great unless we help our MSMEs scale up. If they scale up, they can create more jobs, and with more jobs, the Philippine economy will grow faster, “ he said.

PFA last conferred the award in 2019. Past awardees include Philippine Stock Exchange chair and former DTI Secretary Jose Pardo, ECOP chair Sergio Ortiz-Luis,  and institutions PLDT, BPI and DTI.