Go Negosyo’s popular mall-based entrepreneurship mentoring roadshow 3M on Wheels returned to San Pablo City in Laguna last September 21, 2024 to give more entrepreneurs from this vibrant city a chance to learn from the country’s leading entrepreneurship mentors. Active and aspiring entrepreneurs lined up outside the SM City San Pablo early in the morning to be first among those to receive free mentoring.

Go Negosyo founder Joey Concepcion thanked the entrepreneurs of San Pablo for their enthusiastic reception for this second outing of 3M on Wheels in the city, as well as the local government and the Philippine Chamber of Commerce and Industry (PCCI) – San Pablo City.

Veteran entrepreneurship mentor and CEO of Transform Philippines Jordan Patente opened the event, alongside San Pablo City councilor Gel Adriano, who gave the WelcomeRemarks to the hundreds of San Pablo entrepreneurs gathered at the SM’s Mall Atrium. The PCCI – San Pablo City sent its message of support through its vice president, Dr. Renato Huelgas. Philippine Franchise Association Past Presidents Council Chair Sherill Quintana delivered the Inspiring Message to the assembly. To share his entrepreneurial journey, Ted’s Kitchen owner Gel Salonga-Datu told fellow entrepreneurs about the business’ startup journey.

The talks were followed by the highlight of the event, the one-on-one coaching from Go Negosyo’s veteran entrepreneurship mentors comprising successful business owners, top executives and respected business consultants.

Go Negosyo’s 3M on Wheels is held in shopping malls in large cities across the country. The entrepreneurship roadshow has traveled to Cebu, Baguio, Bataan, Pampanga, Batangas, Laguna and several cities in the National Capital Region, and is expected in other urban areas, including Pangasinan, La Union, and Iloilo. Through  these events, it reaches out to MSMEs from various industries like food, retail, agriculture, tourism, personal services, and more.

3M on Wheels is the on-ground, nationwide mentoring program started in 2018 and inspired by the growing number of Filipinos turning to entrepreneurship to lift themselves out of poverty. It aims to give MSMEs access to the three M’s essential to successful entrepreneurship – Mentorship, Money, and Market – reflecting its overarching mission of providing not just mentorship, but also access to capital and markets. 

During 3M on Wheels, participants receive one-on-one coaching from veteran entrepreneurs and successful business executives. Finance service providers, meanwhile, introduce entrepreneurs to facilities for small-business lending, while specialists in different marketing channels are on hand to introduce solutionsthat cover everything from establishing physical stores anddigital platforms, to logistics solutions and digital payment platforms. Participants can also inquire at booths from potential franchise or business opportunities. And to assist the entrepreneurs in their regulatory affairs, government agencies are on hand to answer questions on documentation, certifications, and applications.