The Philippine Retailers Association (PRA) is proud to present the 2023 PRA President’s Award with the title “MSME Champion” to Mr. Joey Concepcion of RFM Corporation and Go Negosyo. This distinct honor is bestowed upon him in recognition of his unwavering commitment and dedication to uplifting Filipino businesses towards excellence, particularly the MSMEs, amidst the challenging times of the pandemic. 

Mr. Concepcion’s tireless efforts and initiatives have sparked resiliency and recovery within the MSMEs and local business sectors, including the retail industry. He has played a crucial role in alleviating the negative impact of business closures on local businesses, by creating programs and initiatives that provide support and mentorship to entrepreneurs and business owners. 

As a champion for the MSMEs, Mr. Concepcion has demonstrated remarkable leadership, innovation, and compassion, inspiring and motivating others to follow his lead in building a more vibrant, sustainable, and inclusive economy. He has also been a staunch advocate for the retail industry, recognizing its critical role in driving economic growth and development in the country. 

The Philippine Retailers Association and the retail industry salute Mr. Joey Concepcion for his outstanding contributions and achievements. He truly embodies the spirit of the 2023 PRA President’s Award MSME Champion, and we are honored to have him as an inspiration to us all.